Corporate Values

Shine Additives – Our Company Values

Shine Additives: Dream, Innovate, Excel

At Shine Additives, we believe in the transformative power of dreams. They are what make us and our corporate culture unique. Since our inception, we have cultivated a distinctive corporate ethos, embodying our ideals, ethical guidance, and behaviors. This culture is deeply integrated into our strategic vision for development.

Commitment to Action and Excellence

“Actions speak louder than words.” This adage rings true for us at Shine Additives. We understand that even the most exceptional strategy falls short without the implementation by skilled, detail-oriented employees. Our team is committed to continuous improvement, creating outstanding experiences for our clients, and adding value through our expertise and technology.

Innovation and Talent: Our Driving Forces

We firmly believe that “Science and technology are primary productive forces; Talent and Innovation drive our development.” At Shine Additives, talents and technology are cherished resources. We provide avenues for growth and advancement, empowering every member to achieve their personal and professional goals, thereby enhancing our service quality and client experience.

A Partnership for a Bright Future

Our vision extends to forming mutually beneficial relationships with our clients, striving together towards a prosperous future.

Shine Additives Mission:

• Translate Technology into Practical Applications
• Generate Profits for Clients and Investors
• Support Employee Aspirations
• Contribute Positively to Society

Core Value: Customer Satisfaction is our top priority.

Philosophy: We believe in fostering long-term, mutually beneficial relationships with our suppliers and customers.

Management Philosophy: Embrace truth and pragmatism, and always be prudent and proactive.

Service Philosophy: Uphold sincerity, agility, credibility, and quality in all our services.

Work Concept: Passionate work coupled with a happy and healthy life.

Talent Philosophy: We respect talent and focus on innovation-led development, aiming to attract and retain the best minds.

Attitude: Maintain optimism, initiative, and gratitude in all endeavors.

Working Style: Fast-paced and customer-centric, always prioritizing issues that matter most to our clients.

Together, these values and philosophies guide every aspect of our work at Shine Additives, shaping a culture that reveres natural, trustworthy food additives. We invite you to join us in this journey of growth and excellence.